WINNER: Insurance Broker of the Year (Regional – Prairies & Maritimes)

Rose Freeman

facebook.com/rethinkfinancing

@blackfishfinance

@transalta

Rose Freeman, Founder & CEO of Willow Insurance Corp., is a dynamic force within Saskatchewan’s broker and business community. She is an engaged member of Women Entrepreneurs of Saskatchewan, serves on the IBAS Issuer Advisory Committee, and was among the inaugural brokers selected for the IBAS Leader’s Forum. Rose also contributes nationally as an ambassador for Make-A-Wish Canada’s Women for Wishes Campaign, raising more than $31,000 to date. She holds a seat on the SGI CANADA Broker’s Advisory Council and participates in the SGI CANADA Transformation Liaison Network. Widely respected for her financial performance and people-first leadership, Rose is known for fostering teamwork, resilience, community engagement, and unwavering client commitment. Insurance Business Canada has repeatedly recognized Rose’s industry impact. She was named an Elite Woman in both 2022 and 2025, honoured as a Top Broker in 2024 and 2025, and awarded 2025 Broker of the Year (Regional – Prairies and Maritimes). Previously, she was celebrated as one of Canada’s top 10 brokers for three consecutive years for her innovation and exemplary client service, and she continues to be featured in global Special Reports spotlighting leading professionals across the insurance sector.

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Founder & CEO of Willow Insurance Corp.

@blackfishfinance

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